Alaa Hamade

My passion for self-awareness and helping others allows me to connect with my clients towards their personal and professional self-discovery.

Through my 14 years of coaching professionals and emerging leaders, I will be guiding you to unlock the roadmap to growth by leading smarter, setting clearer boundaries, and staying true to what matters most. My coaching helps you step into your power, grow your career with integrity, and create success on your own terms

Coaching with Alaa
Coaching with me is about clarity, confidence, and alignment. Together, we’ll uncover what drives you, what holds you back, and how you can move forward with purpose without burning out or losing sight of yourself. My goal is to help you lead with balance and authenticity, both at work and in life.

About Alaa

I’m a leadership and performance coach who helps professionals and emerging leaders gain clarity, confidence, and momentum in their personal and professional journeys.
Since 2014, I’ve worked with clients from across the Gulf region in both government and private sectors who want to develop their leadership, strengthen their communication, and achieve meaningful progress in their careers.

As an ICF-certified coach and Emotional Intelligence Practitioner, I combine practical business insight with a people-first approach. My clients describe our sessions as thought-provoking, empowering, and refreshingly action-oriented, always centered around real results that matter to them.

Alongside my coaching practice, I’ve spent more than a decade in higher education, designing and leading programs on management, leadership, and performance development. This experience allows me to bring structure, accountability, and proven tools to every coaching engagement.

Focus Areas

Career Coaching

If you’re feeling ready for change, whether it’s a new role, a transition, or simply a clearer sense of direction, I’ll help you identify your strengths, clarify what’s next, and build a plan that feels both strategic and authentic.

Professional Development

We’ll work together to strengthen the skills that help you thrive: communication, confidence, emotional intelligence, and presence. You’ll leave each session with clear insights and practical actions to apply right away.

Executive Coaching

For leaders looking to elevate their impact, I help you navigate complexity, make confident decisions, and lead with authenticity. Our work will sharpen your leadership presence and create results that inspire those around you.

Coaching Approach

My coaching is:

Insight-driven and results-focused, turning reflection into meaningful action.

Empowering and collaborative, because you already hold the answers; my role is to help you access them.

Grounded in ICF Core Competencies, ensuring a professional, ethical, and client-centered experience every time.

Client Testimonials

Alaa possesses an exceptional ability to understand business challenges and goals. His guidance is practical, actionable, and supportive. I left every session confident in my abilities to overcome obstacles ahead.

Toufic El Saifi, Director of Corporate Services

From walking in with uncertainty at the beginning of the program, participants came out at the end as confident and focused individuals ready to lead. Alaa left his mark. He was the reason we spread the coaching culture in Sharjah.

Mohammad Al Madhi, Strategic Partnerships Advisor

Get started with Coaching

How can you get the best out of your session?

      1. Having the motivation or willpower to change.
      2. Bringing curiosity and an open mind.
      3. Arrive with the desire to change in mind.
      4. The ability to be open and honest with the coach.
      5. Surrendering to the unknown and the unfamiliar.

Discovery call with Coach Alaa

Discuss how we can work together and make the first step in changing your life

Book FREE Call