1. Demonstrates Ethical Practice

Understands and consistently applies coaching ethics and standards of coaching.
- Demonstrates personal integrity and honesty in interactions with clients, sponsors and relevant stakeholders
- Is sensitive to clients’ identity, environment, experiences, values and beliefs
- Uses language appropriate and respectful to clients, sponsors and relevant stakeholders
- Abides by the ICF Code of Ethics and upholds the Core Values
- Maintains confidentiality with client information per stakeholder agreements and pertinent laws
- Maintains the distinctions between coaching, consulting, psychotherapy and other support professions
- Refers clients to other support professionals, as appropriate
