1.2 Video
Outline with Timestamps
00:00 – Introduction
Meet Ali and Alaa, their backgrounds, and the spirit behind One Mind Academy.
01:44 – Setting the Stage: Ethics as the First Big Topic
Why ethics is the foundation of the ICF competencies.
02:52 – Core Competency #1: Demonstrates Ethical Practice
What the ICF defines as ethical practice.
The meaning of “sponsors” and the complexity of sponsored coaching.
04:46 – Sponsors and Confidentiality in Corporate and Personal Coaching
The tension between sponsors’ expectations and client privacy.
Real-world stories from both speakers.
06:10 – Sensitivity, Language, and Respect
How tone, word choice, and communication adapt to context and hierarchy.
08:20 – Upholding the ICF Code of Ethics
Ethics as the professional backbone of coaching.
08:34 – Confidentiality Challenges and the Rise of AI Note-Takers
New ethical questions in digital coaching platforms.
10:53 – Handling Sponsors’ Demands for Reports
Ethical client consent and transparency practices.
14:42 – Coaching vs. Consulting vs. Therapy
Defining boundaries between support professions.
Why coaching is non-directive and how to manage the urge to “tell.”
18:11 – Learning to Listen
A turning point in becoming a coach: unlearning the instinct to fix.
20:01 – Referral and Coach Matching Ethics
Knowing when to refer clients or suggest a better coach fit.
21:39 – The ICF Code of Ethics: Five Pillars Overview
Purpose, Core Values, Commitments, Ethical Standards, and the Pledge.
22:41 – Pillar 1: Purpose
“Do good” as the guiding principle of coaching.
Why ethical reflection is essential.
26:17 – Certification Integrity and the Rise of “Weekend Coaches”
The importance of legitimate credentialing and maintaining standards.
27:35 – Pillar 2: Core Values
The “PCH” Model: Professionalism, Collaboration, Humanity, and Equity.
28:14 – Professionalism: Transparency and Growth
Continuous learning, empathy, and maintaining healthy boundaries.
34:07 – Collaboration: Community over Competition
Building a supportive ecosystem of shared learning among coaches.
39:16 – Humanity: Compassion and Safe Spaces
Holding space without judgment or projection.
How empathy differs from sympathy.
44:56 – Equity: Fairness, Inclusion, and Respect
Recognizing and reducing bias and systemic inequities.
51:02 – Pillar 3: Commitments for All
Balancing the needs of all stakeholders in the coaching ecosystem.
Challenging the myth of productivity and redefining “working smart.”
57:54 – Pillar 4: Ethical Standards
The five standards: Agreements, Confidentiality, Conduct, Value, and Accountability.
01:06:50 – Pillar 5: The Pledge of Ethics
Reading and reflecting on the ICF ethical pledge.
01:08:43 – Reflection and Closing Thoughts
How ethics serves as a coach’s north star.
Why ethics makes coaching transformative for both coach and client.