4.1 Introduction

Ali and Alaa dive deep into ICF Core Competency 4: Cultivating Trust and Safety, one of the most essential yet subtle skills in coaching. They explore what it truly means to create a safe, supportive environment that fosters openness and mutual respect. Through real-world coaching stories, analogies, and even a tangent on Brené Brown’s “six types of people not to share your vulnerability with,” they unpack how trust is built, maintained, and sometimes broken.

Listeners will gain a clear understanding of how a coach’s empathy, self-awareness, and adaptability directly shape a client’s ability to share, reflect, and grow. This episode is a must-watch for aspiring and practicing coaches who want to strengthen their relational presence and deepen their impact.